4:5Lifestyle
Show the product in a moment people want to be in.
Statics
Static ads built to test, learn and scale
High-volume static creative built around real performance insights, giving your team more angles to test and more chances to find winners.
Why statics
More angles tested, more winners found.
Winning ads are rare, and the only reliable way to find them is to test more ideas. Statics make that affordable: each one is fast to produce, quick to change and easy to read, so you can put several angles, hooks and offers in front of your audience at once. We build every static around a clear hypothesis, then use what wins to shape the next set.
~5%
Of Meta ads become winners. The more you test, the more winners you find.
Source: Motion, Creative Benchmarks 202611.6%
Winner rate for text-only ads, more than double the average across all ads.
Source: Motion, Creative Benchmarks 2026Up to 32%
Better CPA when campaigns use a diverse mix of creative formats and messages.
Source: Meta, AppsFlyer & Dentsu Creative, 2025
Formats
One idea, many ways to say it
A selection of the formats we build, each with a real example. There are many more, and every brief gets the one that fits its message.
- 4:5
4:5Social media mockup
Dress the message as a post people already scroll past.
9:16Offer banner
Lead with the deal so the reason to act is impossible to miss.
9:16Headline
One sharp line carries the ad, read in a second.
4:5Text message
A familiar message thread that feels like a recommendation.
4:5UGC selfie
A casual snapshot that feels personal, not produced.
4:5Social comments
Real customer comments answer the doubt your copy can’t.
4:5Editorial
Magazine-style imagery that borrows the credibility of print.
9:16Listicle
Package several reasons into one numbered hook.
9:16Comment response
Answer a real question from the comments, right on the ad.
- 4:5
Us vs them
Line your product up against the alternative on what matters.
1:1Scorecard
Rate the product on the things buyers compare.
4:5Flatlay
Lay out the range so people see everything at once.
3:4Review
Let a rated customer review do the selling.
- 1:1
Infographic
Turn the key facts into numbers people take in at a glance.
3:4Feature callouts
Point straight at the features that matter.
9:16Collage
Several shots in one frame to show range and use.
9:16Product image
A clean product shot and a few words. Nothing else needed.
9:16Before and after
Show the result when the change itself is the proof.
And many more
See every static we’ve produced
Localisation
One static, ready for every market
Once an ad wins, we adapt copy, offer and details for each market, so it reads as if it was made there.
Original ad
EnglishLocalised versions
German
Dutch
Finnish
DanishResearch, copy, design and iteration in every static production
01 / 04
Creative research
We review your brand, audience, offers, competitors and available performance data to find the strongest angles and testing opportunities before design starts.
Timeline
From kick-off to first statics in 7 days
- 1
Day 1
Kick-off
Brand, products and goals reviewed. Research starts.
- 2
Day 4
Angles
Angles, hooks and copy ready for your approval.
- 3
Day 7
First statics
Finished statics in the sizes you need, ready to launch.
- 4
Ongoing
Next sets
New statics every week or every two weeks, built on what the last set taught us.
Testimonials
What our clients say
“Performance has been great, especially in EU thanks to you guys, we're happy with how much content you've managed to turnaround”
Hannah W.
Huel
“I can already say at first glance these creatives are 10X better than what we got before”
Eleanor F.
Soundboks
“The ads are performing really well. Our CPA has dropped to a level where we're actually making money on the product, which is incredibly satisfying to see”
Oliver T.
Ava Beauty
“Super happy with all the creatives! These are spot on in every language. First time our local teams had zero feedback”
Marjo M.
Reima
“We've seen phenomenal growth, which wouldn't have happened without the dedicated help, deep insights and technical expertise.”
Mikkel B.
Pond Cph
Book callBooking
Schedule a call
Book a 30-minute introduction call and let us talk about your creative strategy.
2 spots left in Q4
How we work
Here's our guarantees
Problem: Decisions on gut feeling
Driven by data
Every call starts from your numbers, not a hunch.
Problem: Black-box agencies
Fully transparent
You always see what we're doing and why.
Problem: Locked into long contracts
No long lock-in
Short commitments. You stay because it works.
Problem: Slow replies and delays
New statics on your schedule
Weekly or fortnightly deliveries, with dates you know upfront.
FAQ
Common questions
See our most common questions below or reach out and send us a message.
We can create static ads for the markets you need to reach. For each market, we adapt copy and creative details to the language, offer and local context; the exact scope depends on the brief.
We can develop formats such as product-benefit ads, testimonials, creator-led statics, conversations, offers, comparisons, explainers and before-and-after ads. The right mix depends on the audience, product, offer and the creative question you want to test.
A format is the creative idea or framing. We can adapt it as a single image or carousel and for the placement sizes you need, including 1:1, 4:5 and 9:16.
Your first statics are ready seven days after kick-off. After that, you choose whether new sets arrive every week or every two weeks, and we agree volume, formats and markets with you before work starts.
We start with your brand and product context, target audience, offers, existing brand assets and any available creative or performance learnings. We use that material to focus the research and concepts on what is relevant to your business.
Yes. We work from your existing brand assets and guidelines, then build the layouts, copy and variations needed for the agreed creative concepts. The aim is to make the ads recognisably yours while giving the testing programme enough range to learn.
Yes. We can create multiple variations of a concept across hooks, copy, layouts, offers and formats. We use those variations to test specific creative decisions instead of making changes at random.
We begin with your audience, product, offer, competitors and any performance data you can share. As ads run, we use the results and the questions they raise to decide which messages, layouts, formats or market adaptations are worth developing next.