Creators who match your customers
Utilize creators/influencers who match your ideal customers, so buyers resonate and get hooked.
UGC
Scroll-stopping UGC that turns cold traffic into customers
We find the UGC ads that sell, and make more of them.
Strategy-led UGC for Meta and TikTok, from concept and creators to the final edit.
Why UGC
Give people a reason to pay attention.
UGC brings a human perspective into your marketing mix, complementing your brand campaigns, product photography and other content with something your brand can't provide on its own: someone else's experience of your product. Through relatable people, personal stories and everyday demonstrations, it gives potential customers a reason to pay attention and helps them see how your product could fit into their lives. Designed around your goals, UGC can introduce your product to new audiences, build social proof through credible customer experiences or support direct response by showing a clear benefit, addressing buying objections and encouraging action. Together with your other marketing content, it makes your product's promise more tangible and helps build the confidence to buy.
About UGC
What is UGC?
UGC (user generated content) is ad creative that looks like it came from a real customer, not a brand. It blends into the feed, earns trust fast, and skips the polished, ad-looking design people are used to scrolling past. That's why it consistently outperforms studio content on Meta and TikTok.
Your product in everyday use-cases
Show your product in everyday life, solving the problem the way a real customer would.
Native to the feed
Ads that fit naturally into the feed and give people a reason to stop scrolling.
Many angles, one brand
Different creators, hooks and settings, so each ad reaches new people.
Built to be tested
Several hooks per video, so you learn which angle sells.
Runs from the creator's profile
As partnership ads on Meta and Spark Ads on TikTok. Available as an add-on.
19%
Lower cost per action when brands run UGC as partnership ads on Meta
Source: Meta for Business70%
Higher click-through rate for UGC creator ads than other TikTok ads
Source: TikTok for Business, 2025+2,637
UGC creators in our network, ready to cast for your next production
Source: Nordic Creatives
Creator network
UGC creators for every market
Our strong creator network in Scandinavia gives you a starting point for reaching new markets. We can source local creators or localise content from creators your brand already loves.
Source creators worldwide
Our large network is strongest in Scandinavia. We have also sourced creators in the US, Australia, France, Poland, Italy and more.
Explore creatorsLocalise creators you love
Keep the creators who fit your brand and localise their content into any language to reach new markets.
Explore localisation
Full management from start to finish
01 / 08
Research
Brand and product research, ad account research, competitor research, and a review of industry best practices, so every concept is grounded before we write a single word.
Timeline
From kick-off to finished ads
- 1
Day 1
Kick-off
Brand, products and goals reviewed. Research starts.
- 2
Day 7
Concepts
Angles, hooks and scripts ready for your approval.
- 3
Day 14
Casting
Creators matched and briefed. You ship the product.
- 4
Day 21
Filming
Footage checked against the brief. Reshoots if needed.
- 5
Day 31
Delivery
Finished, quality-checked videos, ready to launch.
Compare
Nordic Creatives vs. the alternatives
What you get compared with the usual ways to buy UGC.
 Nordic Creatives | UGC platforms | Freelance creators | Production agency | |
|---|---|---|---|---|
| Deep research into your brand, customer reviews and ad performance | Yes | No | No | Sometimes |
| Competitor ad research to identify their strategies and strongest creative patterns | Yes | No | No | Sometimes |
| Every ad built to test a clear angle for a defined audience and awareness stage | Yes | No | No | No |
| Ads tagged in our internal software to make results easier to analyse | Yes | No | No | No |
| Creator sourcing and a branded sign-up page for creators who contact you directly | Yes | No | No | Sometimes |
| Raw footage included | Yes | Costs extra | Sometimes | No |
| No handling fees or markup on creator fees | Yes | No | – | No |
| Full usage rights included | Yes | Costs extra | No | Yes |
| Book a call |
Based on how these options typically work. Individual providers vary.
Testimonials
What our clients say
“Performance has been great, especially in EU thanks to you guys, we're happy with how much content you've managed to turnaround”
Hannah W.
Huel
“I can already say at first glance these creatives are 10X better than what we got before”
Eleanor F.
Soundboks
“The ads are performing really well. Our CPA has dropped to a level where we're actually making money on the product, which is incredibly satisfying to see”
Oliver T.
Ava Beauty
“Super happy with all the creatives! These are spot on in every language. First time our local teams had zero feedback”
Marjo M.
Reima
“We've seen phenomenal growth, which wouldn't have happened without the dedicated help, deep insights and technical expertise.”
Mikkel B.
Pond Cph
Plans
Get a UGC plan built for your brand
Every production includes strategy, creators and editing.
Running ads in more markets? Add multi-market localisation.
Single Production
Scroll-stopping UGC and static ads, ordered one production at a time.
€545
/ UGC video
Creator fee included. No commitment.
Includes
No commitment
Creators included
UGC Videos, Re-edit Videos, Organic Videos, Static Ads
Localised into any language
Most popular
Recurring Production
A steady flow of fresh UGC and static ads, every production.
€200
/ UGC video
UGC videos can reach €140 each at volume.
Includes
UGC Videos, Re-edit Videos, Organic Videos, Static Ads
Unit prices drop as you grow
Creators at cost
Your own creator sign-up page
Access to our creator database
€2.000 minimum per production.
Custom
For large volumes, many languages or a dedicated team.
Let's talk
Includes
Everything in Recurring Production
Volume pricing
Unlimited languages
Dedicated creative team
Any format and mix
Book callBooking
Schedule a call
Book a 30-minute introduction call and let us talk about your creative strategy.
2 spots left in Q4
How we work
Here's our guarantees
Problem: Decisions on gut feeling
Driven by data
Every call starts from your numbers, not a hunch.
Problem: Black-box agencies
Fully transparent
You always see what we're doing and why.
Problem: Locked into long contracts
No long lock-in
Short commitments. You stay because it works.
Problem: Slow replies and delays
Fast, responsive
Quick replies, with dates you know upfront.
FAQ
Common questions
See our most common questions below or reach out and send us a message.
We produce creator-led UGC in English (UK, US, Canada and Australia), German, Danish, Swedish, Norwegian, Finnish, Dutch, Polish, French, Spanish and Italian. We can source creators in almost all countries; language and creator availability depend on the brief and market.
New creator-led UGC production usually takes 21–30 days. Around 14 days may be possible with a fast or previously used creator. Timing depends on creator availability and the project; we give you a realistic estimate at kickoff.
We find creators through applications on our site and clients’ creator-signup pages, our own creator database, and relevant platforms. We vet them by speaking with them, reviewing examples of their work, and checking their fit with the brand and intended customer profile.
Yes. Creator-led content can be used across paid and organic channels under its license. Whitelisting and TikTok Spark Ads are negotiated with the creator and may involve additional fees.
Creator-led UGC can work well for any brand that sells directly to consumers because it shows products through people who can feel like other consumers. E-commerce brands use it heavily. It needs enough budget to test; buying one video and expecting a drastic change is unrealistic.
You can work with us on content-only production or a broader engagement. Content-only work usually re-edits existing content or uses AI to generate new ad creative. For new filming, we can coordinate through connected production partners. Broader engagements can include creative strategy, creator-led UGC, testing, paid-media management and landing pages.
Our strategy is built on creative diversity. We vary the audience, customer outcome or theme, selling angle, and format instead of making many versions of the same ad.
We test several hooks against the same body, then test the body and offer one element at a time. Results show which creative levers move performance and shape the next round.
We generally recommend recurring production. It gives us time to plan, test, and produce enough creative volume to make an impact. Recurring Production has a two-production minimum, and each batch builds on what we learn from the last one.
Single Production is available for one-off projects, but ongoing production gives us more room to find and scale what works.
Each batch includes up to 2 rounds of revisions within the original scope.
Additional revisions or changes to the scope can be agreed separately.
Not every ad will be a winner, and one video alone is unlikely to drive a drastic change. We test distinct concepts and use the results to learn which audiences, themes, angles and formats to develop in the next round.